Wikipedia's new sound logo had a seriously ambitious design brief

Wikipedia sound logo
(Image credit: Wikimedia Foundation)

Most designers will have received some tough briefs in their time, but Wikipedia's call for proposals for a sound logo was a particularly tall order. The community-run online encyclopaedia wanted nothing less than "the sound of all human knowledge" for its new audio identifier. 

And it thinks it's found it in a sonic logo that will be rolled out from mid-year. So what does the sound of all human knowledge sound like? Well, it's a mix of traditional and contemporary sources of learning: a flutter of pages turning and frantic typing followed by some chirpy electronic chimes (see our pick of the best logos for inspiration for visual identities).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.