The new Wrigley's Extra logo is delightfully fresh

Whether you know it as Extra, Orbit or Freedent, chances are you're familiar with Wrigley's products. One of the leading chewing gum brands, Wrigley's is synonymous with minty freshness – but is its latest rebrand as cool as the product itself? 

Yet another brand to join to flat design party, Wrigley's has unveiled a much cleaner brand identity, with a new lowercase logo. And it's all in the name of moving away from the cold "dental hygiene" aesthetic. (Looking for inspiration? Check out the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.