J Hornig has been creating delicious coffee in Austria for almost 100 years. Despite its family-run attitudes and traditional roots, they wanted to give the brand a bit of a refresh. They looked to Moodley Brand Identity (opens in new tab) to come up with their new image.
The team came up with everything from a brand new logo to an array of different packaging designs for J Hornig's extensive array of coffee blends. They wanted to mimic the cheerful and hardworking attitudes of the company, with the illustrated faces showcasing a smile.
The branding works extremely well across all platforms including uniforms, cups, coffee packets, aprons and even a take-away truck! Moodley have managed to conjure up a fresh, forward-thinking identity without losing the ethos of tradition.
See more photos of this delicious branding over on Behance (opens in new tab).
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Have you seen an inspiring example of packaging? Let us know in the comments box below!