Creatives brew up colourful coffee packaging

J. Hornig packaging

A modern approach to identity without losing the traditional values of the company

J Hornig has been creating delicious coffee in Austria for almost 100 years. Despite its family-run attitudes and traditional roots, they wanted to give the brand a bit of a refresh. They looked to Moodley Brand Identity (opens in new tab) to come up with their new image.

The team came up with everything from a brand new logo to an array of different packaging designs for J Hornig's extensive array of coffee blends. They wanted to mimic the cheerful and hardworking attitudes of the company, with the illustrated faces showcasing a smile.

The branding works extremely well across all platforms including uniforms, cups, coffee packets, aprons and even a take-away truck! Moodley have managed to conjure up a fresh, forward-thinking identity without losing the ethos of tradition.

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

See more photos of this delicious branding over on Behance (opens in new tab).

Like this? Read these!

  • Free tattoo fonts (opens in new tab) for designers
  • Create a perfect mood board (opens in new tab) with these pro tips
  • The ultimate guide to logo design (opens in new tab)

Have you seen an inspiring example of packaging? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.