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Creatives brew up colourful coffee packaging

J. Hornig packaging

A modern approach to identity without losing the traditional values of the company

J Hornig has been creating delicious coffee in Austria for almost 100 years. Despite its family-run attitudes and traditional roots, they wanted to give the brand a bit of a refresh. They looked to Moodley Brand Identity (opens in new tab) to come up with their new image.

The team came up with everything from a brand new logo to an array of different packaging designs for J Hornig's extensive array of coffee blends. They wanted to mimic the cheerful and hardworking attitudes of the company, with the illustrated faces showcasing a smile.

The branding works extremely well across all platforms including uniforms, cups, coffee packets, aprons and even a take-away truck! Moodley have managed to conjure up a fresh, forward-thinking identity without losing the ethos of tradition.

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

J. Hornig packaging

See more photos of this delicious branding over on Behance (opens in new tab).

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Have you seen an inspiring example of packaging? Let us know in the comments box below!

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