A clever take on corporate brochure design

As you might expect from a report on privacy, the prospectus comes thoroughly sealed in a tear-open package, which also doubles as an envelope

As you might expect from a report on privacy, the prospectus comes thoroughly sealed in a tear-open package, which also doubles as an envelope

Company prospectuses aren’t always expected to contain the most exciting information. However, proving that good design can make the driest of subjects appear interesting is this prospectus for Privacy International, created by designers at London-based agency This is Real Art (opens in new tab).

Clever and simple imagery features throughout

Clever and simple imagery features throughout

Privacy International’s mission is to defend the right to privacy across the world, and to fight unlawful surveillance and other intrusions by governments and corporations into the public’s private life.

With this in mind, the idea behind the design of the prospectus was to “dramatise the notion of privacy,” as creative director Paul Belford explains.

Embossed packaging adds to the look and feel

Embossed packaging adds to the look and feel

The way in which the cover has been designed means that the content of the prospectus remains hidden until the reader physically rips the perforations on the edge, and opens up the package. This sealed cover serves a double purpose, as it is also acts as the postal envelope.

Simple, clear, structured, and thought-provoking design

Simple, clear, structured, and thought-provoking design

The company’s details have been subtly embossed on the cover, again referring to the notion of privacy, while Neuzeit and Akkurat Mono fonts were used throughout the publication and have been interspersed with relevant vector illustrations created by the team at This is Real Art. The paper stocks used were Flora Tobacco for the cover and Avebury Recycled Wove for the inside pages.

This showcase was originally published in Computer Arts (opens in new tab) issue 206.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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