Get started with food packaging design

In the days before advertising, the concept of packaging design was virtually unknown. Today, FMCG (fast moving consumer goods) is a massive, lucrative industry with billions of pounds spent on packaging that plays on our tastes, lifestyles, emotions and aspirations to sell products.

From the luxurious brands that line up Selfridges Food Hall, to the supermarket own brands that promise quality food at unbeatable prices, it is often the way the packaging looks that persuades the shopper to buy the product inside it.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.