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New packaging for old school sweets

all sorts packaging

Sweet packaging for these well-loved all sorts

Sweets are known for their bright and bold packaging - enticing customers new and old to pick and up and try their tasty treats. Bassetts are one of the most well known sweet-makers in Britain with recognisable branding for decades.

‪Here, they've had a mini facelift from Bond Creative Agency (opens in new tab) for Cloetta (opens in new tab) - a leading confectionary company in the Nordic region. "The packaging bought the distinctive shapes and colours of the liquorice into the forefront of the design," they explain.

"The result was a bold and playful packaging design that allows consumers to easily identify the different varieties." We think this redesign is the kind of packaging that sweet lovers will lap up.

all sorts packaging

all sorts packaging

all sorts packaging

[via The Die Line (opens in new tab)]

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.