Created by Elmwood for supermarket chain Morrisons, this clever packaging transforms a low-cost item into a high-price desirable via the power of design...
Show your softer side with this Love in a Cup packaging
How do you take an essentially low-priced product and transform it into a high-value item? By the power of good packaging design, that's how! And by putting the 'lover' firmly back into 'tea-lover', this inspired packaging design for UK supermarket chain Morrisons does just that.
Created by Leeds based agency Elmwood, the tea bags come with five different romantic messages on the tags, so you can send your loved one a lovely little message with every new brew. We adore the quirky, hand-drawn illustration and handwritten typography that sets this packaging above the rest.
For more packaging inspiration, take a look at our 30 examples of packaging design.
