Who gives a crap about this packaging design?

Who gives a crap

50% of the toilet paper's profits will go towards charity

We love good examples of packaging design (opens in new tab) here at Creative Bloq but we love it even more when it's combined with charity. This creation for 'Who gives a crap' toilet paper is not only inspiring - 50 per cent of the profits will go towards building safe and clean toilets in Third World countries.

Putting the feel-good factor back into toilet paper, the packaging was designed by Australian agency Swear Words (opens in new tab). "Part of the brief was to turn the toilet paper category 'on its ass' and consider every pun possible when it came to wiping your bum and how it should be displayed in your bathroom," they explain.

"Every roll of Who Gives A Crap is basically providing someone with access to a toilet for about one week. When it comes to flushing out poverty and saving the planet, we're on a roll. And together, we can save the world from the bottom up."

Who gives a crap

Who gives a crap

Who gives a crap

Who gives a crap

Who gives a crap

[via The Dieline (opens in new tab)]

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.