The world’s first playable beer bottle

Inspired by legendary inventor Thomas Edison, Matt Tizard and the team at Shine Limited has created the world’s first playable beer bottle for Beck's beer.

Auckland band Ghost Wave's new single, Here She Comes, has been inscribed into the surface of the bottle, which can then be played on a specially-built device based on Edison’s original phonograph.

Shine enlisted the help of Auckland firm Gyro Constructivists, who created a record cutting lathe. From there, Shine built the playable bottle from a range of modern materials, electronic wiring and indenting the label with grooves to play 'Here She Comes'. Matt Tizard and others talk about the inspiration behind the project and the process involved in the making-of video above.

The campaign is right in line with Beck's current promotional activities - it's has been working over the last few years on growing a record label using online advertising and packaging campaigns.

Be sure to check out some of the other fascinating projects that co-creators Gyro constructivists have been involved in, such as a suitcase that unfolds into the shape of the Eiffel Tower for Louis Vuitton.

Words: Alex Williamson

Alex Williamson is an art and design student in London, who blogs about design, art and illustration. Follow him on Twitter.

Liked this? Read these!

Have you seen an inspiring branding project? Share your views in the comments below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.