4 rules of visual hierarchy in poster design

In understanding how to design a poster, there is a hierarchy of importance which means the most crucial elements must be seen first. The application of hierarchy is a vital skill to learn if you wish to get your message across clearly since you will be working with shapes, icons, colours, images and font.

Failure to correctly establish hierarchy means your message will be jumbled at best and a complete mess at worst. (For examples of folk who got it right, see our pick of the best poster design around.)

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