Skip to main content

Environmental poster campaign is tree-mendous

Tree Council posters

“We did the whole job pro bono, with The Tree Council paying for print costs only,” says studio co-founder Marc Atkinson. “We work for a lot of charities, as it’s something close to our hearts.”

Most designers we talk to love print - books, magazines, posters; you name it. Trouble is, often they love trees too, and our planet seems to be running out of those. There's a conflict, but London studio MARC&ANNA (opens in new tab) has been working to put things right by designing a series of posters for The Tree Council, a charity whose aim is to plant and look after trees in communities around Britain. Hats off to the studio for doing it pro bono as well.

With halftone patterns, a limited colour palette and distressed type, they went for an un-fussy, lo-fi look. "We wanted a low-key feel to suit the recycled Cyclus Offset paper and we didn’t want the final materials to feel glossy or expensive," continues Atkinson. "We went for colours that felt natural, complementing the green of the logo.

"The copy itself has a bold, no-nonsense tone, so we chose a bold woodcut-like typeface to reinforce that." The charity is pleased with the work and has been emailing tree-based puns to MARC&ANNA ever since.

Tree Council poster 2

Tree Council poster 3

Tree Council poster 4

This article was originally published in Computer Arts (opens in new tab) issue 211.

Like this? Read these!

Do you have any new projects that you'd like to share with us? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.