Greatest fonts countdown: 56 - Pluto

FontShop AG, the renowned type foundry, conducted a survey based on historical relevance, sales at, and aesthetic quality. With a few additions from the experts at Creative Bloq and Computer Arts magazine, the best fonts ever were selected for the new book, 100 Best Typefaces Ever.

Here we are counting down the 100 greatest fonts, but you can read interviews with some of the typefaces' creators, a brief history of type, the anatomy of a font, and much, much more in the book – find out how to get your copy in print or digital formats at the foot of this post.

But without further ado, here is the 56th best typeface…

56. Pluto

Pluto font

Pluto is ideal for use in display settings and in retail and advertising, while its space-saving condensed weights work particularly well within longer copy
  • Hannes von Döhren, 2011

Type designer Hannes von Döhren set out to create a 'cute, friendly, curly and almost feminine' typeface that retained readability when used within longer copy, striking a balance between legibility and the curly proportions. The resulting typeface, Pluto, appears informal and friendly, but also features straight, upright architecture, while a generous x-height allows for use at small sizes.

Pluto is available in 16 weights, from extra-light and condensed extra-light through to black and condensed black, with alternates, fractions, lining, tabular numbers, superior/inferior figures and arrows.

The 100 Best Typefaces Ever

This is an extract from The 100 Best Typefaces Ever, the definitive guide to the greatest fonts ever created, in association with FontShop AG. Over 180 premium pages, the book dissects the world's greatest typefaces, bringing you some insightful background on each and interviews with their creators.

You can pick up the book at all good newsagents today or order it online. Or you can download a digital edition directly to your iPad from the Computer Arts app on iTunes.

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