Logotype: an in-depth look at type in branding

Half a decade after his tome Logo offered the last word on the titular design form, Michael Evamy has honed his focus onto logotypes with an equally encyclopaedic fervour. Logotype is a move from iconic symbols to a glut of unique typefaces, all kneaded, cajoled, refined and perfected to provide memorable brand-specific imagery. It’s as remarkable for its painstakingly polished visual content, as it is for its generous size.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.