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How Vogue used new type app to reinvent itself online

We first told you about Monotype (opens in new tab)'s Typecast (opens in new tab) app, which lets you experiment with web fonts without paying, back in October (opens in new tab). Today the service has moved out of beta to launch officially. And to show just what it's capable of, Monotype has released this video showing how iconic fashion magazine Vogue (opens in new tab) used Typecast in its recent online redesign.

Pete Miller, head of product development & technology and Kate Windley, lead designer at Vogue's publisher Condé Nast Digital (opens in new tab), explain how they wanted to move away from designing in Photoshop CS6 to designing in the browser, and Typecast - which enables you to experiment with thousands of different web fonts without paying for them - was central to this new approach.

New features

For the official launch of Typecast, Monotype has added new export features, making it quicker to get ideas from a Typecast canvas to a working prototype. You can now save your designs as PNGs for use in comps, or create kits/projects with Typekit (opens in new tab) and Fonts.com (opens in new tab) for use on your own site directly from within Typecast using the export feature.

To further bolster the credibility of the service, Typecast has also released this video singing its praises from highly respected New York agency Happy Cog (opens in new tab):

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Have you used Typecast? What do you think of it so far? Let us know in the comments!

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