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Avis breaks the mould with striking website design

Like airline and hotel booking websites, most car rental company websites aren't exactly known for having cutting-edge web design. Some might even say they reside at the bottom of the barrel when it comes to good user experience – they're usually overloaded with information and confusing forms.

Fortunately, Avis (opens in new tab) has recently launched a website intent on breaking the mould. The style and personality of the new Avis TV ads was what drew me to check out the website, where I was thrilled to see the approach transferred to its online presence.

Personality through bold design

Sometimes it really pays to stop and think about how a site was put together.

Sometimes it really pays to stop and think about how a site was put together.

Bold imagery, easy-to-follow forms and concise copy make the process of hiring a car much more enjoyable.

While there are a few kinks to work out at the time of writing (particularly with the responsive layout), the effort gone into redesigning this site is apparent and should be applauded. The company' famous slogan – 'We try harder' – couldn't be more appropriate.

Words: Geri Coady

Geri Coady (opens in new tab)is a colour-obsessed freelance illustrator and web designer, author of A Pocket Guide to Colour Accessibility (opens in new tab) and net's Designer of the Year 2014. Follow her on Twitter at @hellogeri (opens in new tab)

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.