Erika Hall on problem solving in web design

Please introduce yourself.

I'm a problem solver. I love analysing and solving problems for people: the thornier the better. That's why co-founding a strategic design studio like Mule was ideal. It's hard to define exactly the kind of work I do. The title we came up with for me is director of strategy. I oversee the research, content strategy, information architecture and interaction design parts of our work: in essence, all of the more analytic parts of brand strategy and interface design.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.