What is the psychological effect of red? What colours will make a call-to-action stand out most against blue? Why did traffic drop after switching from orange to yellow? To find out, download the free ebook Colour Theory in Web UI Design: A Practical Approach to the Principles.
That's why the makers of UXPin, the popular wireframing and prototyping tool, wrote this free pocket guide. It's the quick and easy overview of everything a designer needs to know about colour.
Citing expert advice and illustrating its points through live examples, this book offers a crash course in colour theory. In this pocket guide, you"ll discover:
- A brief history of colour theory over the last millennium, and how it applies to web design.
- The psychological impact of each of the primary colours.
- Which colours can set which mood for your sight, whether you"re going for relaxing, trustworthy, stimulating, or more.
- The most popular types of colours schemes involving one, two, three, or more colours.
- Examples from the most successful sites to show colour use at its best.
- How styles guides help keep your colours organized, and some free resources to help.
Like this? Read these!
- How to master colour theory
- The best collage maker tools – and most are free!
- The best free web fonts
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