Karen McGrane on the future of content strategy

“Can you imagine if the ship’s computer in Star Trek was like ‘open tag, b, close tag?’ That’s not the future! I want to make the Star Trek computer work really well. That’s my goal in life!” And that pretty much sets the tone for our chat with Karen McGrane.

A renowned speaker, author and practitioner in the field of content strategy, Karen is a high-voltage geek. What’s more, she has an utterly infectious love of technology and the web.

In the space of just over 30 minutes she laughs, waves and gallops through a truly amazing menu of technologies. One minute she’s talking Star Trek, the next Bletchley Park. Moments later she’s charged through speech recognition, Solaris workstations, punched cards, VAX, Apple, Gutenberg’s Press and AOL. It’s like being led at warp speed through the world’s biggest tech museum by the world’s most excitable guide.

“Google Glass? No I haven’t tried it,” she grins. “I think it’s going to be the Segway of mobile.”

Glass ceiling

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.