Understand your audience with good research

This article first appeared in issue 233 of .net magazine – the world's best-selling magazine for web designers and developers.

Before I entered the design world I was an audience research executive at BBC Wales. This gave me a valuable grounding in the importance of audiences, research and having data to support any decisions you make. It also taught me that there’s a big difference between knowing your audience and understanding your audience.

Knowing is associated with top-level data such as having 23,000 unique visitors a month to a site. Understanding your audience is about finding out as much as possible about the people behind the numbers including their social and cultural situations, media consumption, likes, dislikes and needs.

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