The idea for the campaign was beautifully simple – liven up your favourite dishes by adding an unexpected ingredient. Launched across Sainsbury's social media channels and online adverts in September, these wordmarks were all handmade with props sourced from antique shops.
Would these culinary creations encourage you to put coffee in your spaghetti bolognese, or sprinkle dark chocolate into your chilli con carne? Explore the images below and find out.
Dom Carter is staff writer at Creative Bloq. Coming from an SEO and web copywriting background, Dom first came to Future for a week of work experience at SFX magazine. Away from the office, Dom likes to write scripts and short stories, and watch an unhealthy amount of Doctor Who.