Satanic chair causes carnage in breathtaking 3D ad

Creativity and a good sense of humour are among the last things that spring to mind when thinking of insurance companies. So we were excited, not to mention pleasantly surprised, to learn that this brilliant new 3D spot was created to promote New Zealand-based insurance company NZI.

Produced by creative agency Assembly, the 60-second ad features a satanic chair that sets off a series of unfortunate events to the various people who are unfortunate enough to sit in it, finishing with the tagline: "Bad's not going anywhere. Neither are we".

This fully CG spot is nothing short of brilliant, totally showcasing the Assembly team's incredible range of artistic skills. An original, funny concept, executed perfectly.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.