Improving on reality

The first thing I work on when I start an image is to get the whole visual concept right. I start with sketching: just rough linework to figure out where everything goes. I need to find the optimum angle for viewing the elements in the image, and to figure out which areas should be detailed and which should be clean.

This image is all about presenting a new-world, futuristic vision: everything is white and bright. From the start I planned to use plastics and other shiny materials: anything glossy is just a dream for a 3D scene, but I had to be careful not to overdo it. There are other, less obvious ways of generating an otherworldly feel. The light here is intentionally really clean, with just a hint of artificial lighting. The aim is to achieve a sensation of high altitude, a feeling of being above the clouds.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.