Acquisition fever

With Adobe buying up Danish software developer Pixmantec and Microsoft purchasing iView Multimedia, there's acquisition fever in the air. For most of us the news is greeted with a disinterested grunt - we don't care what these corporate hotshots do with their loose change.

But large corporations, such as Adobe and Microsoft, who have a legal obligation to their shareholders to make money, don't just buy companies on a whim. There has to be some cold, hard, dollar bill reason. Perhaps they want to build market share or even simply crush the opposition. They're not doing it out of the goodness of their hearts.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.