Explosive design for BBC Asian Network

By Creative Bloq Staff
( Computer Arts )
published

London-based agency KentLyons the BBC Asian Network's Summer of Music colourfully to life in an inedible new campaign

KentLyons (opens in new tab) has designed a vivid, uplifting identity and creative campaign for the BBC Asian Network's Summer of Music (opens in new tab). The project takes inspiration from Holi, the Hindu festival during which participants throw coloured powder at each other.

The London-based agency created the logo, bespoke typeface, photography and video – which will run across outdoor and social media, particularly in the London and Manchester areas.

The campaign centres around "vibrantly coloured powders and spices exploding to life on a pounding bass speaker," with KentLyons aiming fuse the elements of summer, music and British Asian culture.

See more from KentLyons at kentlyons.com (opens in new tab), and the full spot below:

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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