Skip to main content

Explosive design for BBC Asian Network

KentLyons has designed a vivid, uplifting identity and creative campaign for the BBC Asian Network's Summer of Music. The project takes inspiration from Holi, the Hindu festival during which participants throw coloured powder at each other.

The London-based agency created the logo, bespoke typeface, photography and video – which will run across outdoor and social media, particularly in the London and Manchester areas.

The campaign centres around "vibrantly coloured powders and spices exploding to life on a pounding bass speaker," with KentLyons aiming fuse the elements of summer, music and British Asian culture.

See more from KentLyons at, and the full spot below:

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.