How Bossa put on a smile for Coke

What's Put On A Smile about?

It's the first interactive 'wearable' movie created for Coke - in collaboration with Ogilvy and Psyop - as a way to thank the brand's fans and partners. The idea was to create an animated film and print it on T-shirts that would be shipped off all over the globe to fans with a personalised thank-you note. The fans were simply asked to put on the T-shirt, take a picture and claim their frame in a collective effort to complete the animation.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.