How Brooklyn Brothers and Islenska branded a country

How do you brand an entire country? That’s exactly what integrated communications agency Brooklyn Brothers and Icelandic agency Islenska have done with Inspired by Iceland – an innovative campaign for Promote Iceland designed to harness the power of people as media.

The challenge? To reverse negativity towards a country still reeling from 2010's Eyjafjallajkull eruptions, which brought Europe's air travel to a halt, and prevent another economic disaster.

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