Is Pepsi's augmented reality stunt the real deal?

We've all seen brilliant examples of augmented reality - the melding of live action footage with CGI to create something verging on the magical. And they've often been used for pranks, such as this hilarious stunt by Adobe and another where Pepsi made commuters jump out of their skin. But now the soft drinks giant has taken advanced face tracking technology and – apparently – done something truly mindblowing with it.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.