Instagram power tips
01. Get on brand
Creating a content strategy helps keep you on track when deciding what to post. Make a recognisable look for everything you do and soon people will start to know it is you before they even see your name. Help your potential customers see the world your way to make them feel connected.
Hashtags are massive on Instagram. Unlike on other social media sites where they have been shown to have a negative effect, hashtags genuinely help people find your content. Use trending hashtags to get visibility, and create your own brand hashtags for others to use. Just make sure that you monitor them!
03. Connect with video
Because Instagram is so focused on photo sharing, people often forget about video. Lots of people don’t bother because of the length restrictions, but if you’re happy to record live then you can have video of up to an hour in length.
04. Remember the community
Whatever your feelings about Instagram, it’s still social media. Which means it’s about interaction. Like your customers’ pics, especially if they have your products in them. Reply to comments on your images, and make sure to comment on other people’s. Don’t forget to tag people too!
05. Run competitions
As a general rule of thumb the sort of person who is active on Instagram is creative and likes taking pictures. Running a competition with a specific hashtag is a lovely way to drive awareness of your brand while letting people do what they already like to do anyway.
Recommended app: Hootsuite
Many professional marketers would be lost without Hootsuite. It’s a one-stop-shop for everything social.
This article was originally published in creative web design magazine Web Designer. Buy issue 270 or subscribe.