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15 power tips for Facebook, Twitter and Instagram

Instagram power tips

Image credit: Hans Vivek

Image credit: Hans Vivek

01. Get on brand

Creating a content strategy helps keep you on track when deciding what to post. Make a recognisable look for everything you do and soon people will start to know it is you before they even see your name. Help your potential customers see the world your way to make them feel connected.

02. #UseHashtags

Hashtags are massive on Instagram. Unlike on other social media sites where they have been shown to have a negative effect, hashtags genuinely help people find your content. Use trending hashtags to get visibility, and create your own brand hashtags for others to use. Just make sure that you monitor them!

03. Connect with video

Because Instagram is so focused on photo sharing, people often forget about video. Lots of people don’t bother because of the length restrictions, but if you’re happy to record live then you can have video of up to an hour in length.

04. Remember the community

Whatever your feelings about Instagram, it’s still social media. Which means it’s about interaction. Like your customers’ pics, especially if they have your products in them. Reply to comments on your images, and make sure to comment on other people’s. Don’t forget to tag people too!

05. Run competitions

As a general rule of thumb the sort of person who is active on Instagram is creative and likes taking pictures. Running a competition with a specific hashtag is a lovely way to drive awareness of your brand while letting people do what they already like to do anyway.

Hootsuite

Hootsuite helps take control of Instagram scheduling along with all your other social media accounts

Many professional marketers would be lost without Hootsuite. It’s a one-stop-shop for everything social.

This article was originally published in creative web design magazine Web Designer. Buy issue 270 or subscribe.

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Web Designer is the premier magazine for aspiring online creatives and industry professionals. The monthly title offers cutting-edge practical projects spanning XHTML, CSS, Flash and WordPress as well as hosting features and interviews with the web community’s most influential people. Each issue also has a dedicated Industry section covering news and views from the trade, website showcases featuring the finest design talent and a free CD of valuable resources.