3 ways branding can cut through the noise

One of the joys of branding is that it allows creative directors to show a bit of ingenuity. Instead of being a corporate voice, modern branding has the opportunity to interact with audiences to make something truly worthwhile. Here, as part of a YouTube series for Computer Arts, Brand Impact Award judges Ben Gibbs and Curtis Baigent discuss what the future of branding holds and how to use it to cut through all the noise.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.