Universal Studios Hollywood logo dissected

As part of a five-year transformation that's seen 75 per cent of its theme park completely redeveloped, Universal Studios Hollywood recently unveiled an updated logo design, created by the team at Struck.

We asked three creatives - including Struck's own creative director, for their thoughts on the new design. Here's what they had to say… 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.