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Animation brings unethical farming to light

A new advertising campaign has to strike a chord with their audience to make any sort of impact at all. This offering from CAA Marketing (opens in new tab) for Chipotle (opens in new tab)'s latest commercial has done just that and more - highlighting the devastating effects of unethical farming.

The three-minute animation focuses on a scarecrow character, who is seen working in an unethical factory before heading home and picking fresh fruit and vegetables to sell to the masses. Its theatrical stance will produce a lump in almost anyone's throat, thanks to the clever scripting and heart-rending happenings.

The musical accompianment by Fiona Apple only aids the commercial's message, with the Oscar-awarded animation specialists Moonbot studios (opens in new tab) also lending a hand. You can also download an interactive game (opens in new tab) for your iPhone and iPad devices as part of the unethical awareness campaign.

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