A new advertising campaign has to strike a chord with their audience to make any sort of impact at all. This offering from CAA Marketing for Chipotle's latest commercial has done just that and more - highlighting the devastating effects of unethical farming.
The three-minute animation focuses on a scarecrow character, who is seen working in an unethical factory before heading home and picking fresh fruit and vegetables to sell to the masses. Its theatrical stance will produce a lump in almost anyone's throat, thanks to the clever scripting and heart-rending happenings.
The musical accompianment by Fiona Apple only aids the commercial's message, with the Oscar-awarded animation specialists Moonbot studios also lending a hand. You can also download an interactive game for your iPhone and iPad devices as part of the unethical awareness campaign.
Like this? Read these!
- Create a perfect mood board with these pro tips
- The ultimate guide to logo design
- Our favourite web fonts - and they don't cost a penny
Have you come across an inspiring campaign? Let us know in the comments box below!
