Pepsi brings packaging to life with augmented reality

Pepsi app augmented reality

What do you make of the latest project from Pepsi MAX?

We showcase a lot of gorgeous examples of packaging design on Creative Bloq, from just about every industry imaginable. But what if you could combine clever packaging with an app that showcases the latest in Augmented Reality?

Adding an extra dimension to the brand's 2014 football campaign 'Now Is What You Make It', AR app Blippar has teamed up with Pepsi MAX to bring interactive gaming to every Pepsi MAX can and bottle.

Using the free app, you can unlock exclusive Pepsi video content including behind-the-scenes footage and an interactive augmented reality football game directly from the pack.

Pepsi app augmented reality

The packaging transports you to an augmented reality

It's not a new idea - Blippar itself has partnered with over
750 brands - but the combination of Pepsi and global football means this is one of the biggest pushes for AR technology yet.

But is this a simple gimmick that'll we'll have forgotten about in a few years, or an essential aspect of the future of packaging design ? As ever, we'd love to hear your thoughts!

Have you seen a good use of augmented reality? Let us know in the comments box below!

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.