Jake is a senior partner in strategy based in Philadelphia and leads Lippincott’s naming practice. He has 19 years of experience developing comprehensive brand programs, with a focus on corporate and product naming, architecture systems and the tools and guidelines to help marketers manage these strategies. His list of notable clients includes Bank of America, Coca-Cola, CVS Health, Delta Air Lines, HMH, Mastercard, Rocket Mortgage, Samsung, Stellantis and Walmart.
