Matt Powell

Matt Powell

Creative director, Great State

As creative director at Great State, Matt has delivered Bristol Airport’s Sustainability strategy, the rebrand of the Royal Navy, and many other digital-first content and interface projects. Matt has over 23 years’ experience in digital creativity for brands such as Mini, Pepsi, Apple, Marks & Spencer, and ground-breaking public-health initiatives including Change4Life and Child Protection on the Internet. 

He pioneers new approaches to creative innovation in digital customer experience design and drives the agency forward in the next wave of technology and design; furthering integration between the UX, brand essence and technology innovation.

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