6 ways to build your own brand

Being held up at gunpoint generally isn't a life high point. Freelance creative Jeff Greenspan, however, positively recommends it: "It's awesome," he told the audience today at Reasons to be Creative 2015 in Brighton. "As long as you don't get shot."

Why? As Greenspan explained, it was the jolt he needed to quit his ad agency job and start leading a more creative life.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.