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Bold typographic branding for dreamlike play

Written by Taiwanese playwright Ma Sen, Flower and Sword sees the central character return to his homeland to visit his father’s grave. It’s a dreamlike play, full of symbolism, and when Malaysian design student Heng Chun Liow was set an assignment to create a campaign for a performing arts piece, Sen’s play seemed the perfect fit.

Liow’s project, which took eight weeks to complete, combines smart typographical work with bold, minimalist graphic design and a striking colour palette, and was used across event posters, souvenir programme booklets, ticket and flyer design, and invitation cards.
“The design direction is bold, high-contrast and provoking,” Liow says.

Branding

Branding

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