The Discovery Network's Animal Planet channel has launched this new logo, with a 'missing' M that will be replaced by a series of animals and presenters across a series of ads, idents and bumpers.
Federico Gaggio, VP executive creative director of the Discovery Networks, said: "The creative strategy behind the bold new identity was to bring our surprisingly human brand promise to life, observing how animal behaviour often reflects human behaviour, providing an entertaining insight into the nature of our programmes, which are about people as much as animals."
See more inspiring work over on Discovery Creative.
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