Branding a blockbuster

Every movie has different business strategies to meet. In the following tutorial we discuss the process behind developing the brand identity for an entertainment property. From initial research to final in-store point of purchase displays, we shed light on what makes entertainment properties tick.

Pilot has been in the business of style guides and visual branding since 2005. With a diverse client roster including entertainment giants Lucasfilm, Disney/Pixar, DC Comics/Warner Bros among others, we find it important to approach each project with the same steps in mind. This enables us to deliver highly successful initiatives every time.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.