Bring a new retail brand to life

One of the biggest headaches when pulling together a creative presentation for a new brand is deciding how to create multiple applications of the identity, to demonstrate the breadth of the brand before it exists. This often needs to be done very quickly, while still looking slick and realistic. However, spending hours in Photoshop isn’t always feasible or desirable.

Over the course of this tutorial, I’ll demonstrate how to use Illustrator’s Artboard tool to efficiently produce various branded applications for a bookstore and bar named ‘Boozy Books’. I’ll show you how to create seamless Photoshop visuals of a store front, plus tote bags and uniforms using LiveSurface templates, as well as flat visuals of swing tags and in-store display units drawn straight into Illustrator. Keeping everything altogether in one document will make your workflow more efficient, thanks to the flexibility offered by Illustrator and means you can output straight to a multi-page PDF, ready to print or present.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.