The British Safety Council is one of the world's leading health and safety organisations, so their branding has to be consise, engrossing and memorable. London based designer Carina Hinze (opens in new tab) took on the task of recreating their look.
Hinze worked alongside Gilmar Wendt (opens in new tab), to create the corporate logo and sub-brands, illustrations, defining colours and typography, and art directing, which included photo shoots with photographers Nick Daly (opens in new tab) and George Brooks (opens in new tab).
The visual identity takes its inspiration from hazard stripes as the core language of health and safety. It's a bold execution from the design pair and one that we think portrays the British Safety Council perfectly.
See more of Hinze's work over on her website (opens in new tab).
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What is your favourite example of bold branding? Let us know in the comments box below!