Beer can design goes back to the future for Anchorman

By Creative Bloq Staff
( Computer Arts )
published

Miller Light have decided to turn back the clocks on their packaging, rebooting a classic design that will have grown men weeping nostalgically into their beers.

muller lite packaging

If you're old enough, this should bring back some memories

When it comes to inspiring examples of packaging design, brands will often redesign or go for a more modern or minimalist approach. Rarely will they look to the past for their inspiration but here, beer brand Miller Lite have done just that.

To celebrate the release of Anchorman 2: The Legend Continues, the company have rebooted the 40-year-old design, which features the hops and barley illustrations as well as the words 'A fine pilsner beer'. The cans will be featured during a scene in the new movie.

The vintage design cans will be available to buy in 12, 16 and 24-ounce variants from the beginning of January through to March 2014. Do you think the '80s packaging reboot works?

[via You The Designer]

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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