Design icon: Guinness

According to Marc Peter, creative director of on-IDLE, Guinness fully deserves the design icon tag. "The 'brand' is clever and the imagery is fantastic," he says. "The combination has never wavered. You expect quality from the advertising, and this translates into the brand.

Founded as a brewery in 1752, Guinness has defined itself in advertising and marketing since the early days of last century, with the first real branding appearing on bottle labels in 1862. This label, issued as a trademark to help protect Guinness's stout sales overseas, was buff-coloured, oval in shape and included the word Guinness, a harp device and the signature of the company founder Arthur Guinness.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.