Skip to main content

Graphic design project of the day: Santa Cruz restaurant branding

Anagrama’s work for barbecue restaurant Santa Cruz was a collaboration with architect Eiji Hayakawa: the Mexican agency developed the brand values and visual identity, while Hayakawa worked on the restaurant's building and décor.

"The brief was to create a restaurant franchise targeting families, kids and young people," Anagrama producer Lucía Elizondo says, "to communicate the joy of making food and the value of things in their raw state.

This particular project was like walking into unknown lands

"Rough and brutal, but tender and sympathetic." That’s how Elizondo describes Anagrama’s work for Santa Cruz. The identity mirrors the food served at the Santa Catarina-based Mexican restaurant.

"The overall aesthetic as relaxed but well done," Elizondo says, "like their cooking methods." She continues: "This particular project was like walking into unknown lands: no grid, no typefaces. everything was made by hand."

This article originally appeared in Computer Arts magazine

Liked this? Read these!

Have you seen any inspirational graphic design projects recently? Let us know in the comments!

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes (currently on maternity leave), Acting Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.