How branding is making a big comeback

On the face of it, the world of identity and branding might seem a tricky place to incubate innovation. After all, for many decades this area got swiftly boiled down to a 'logo in the corner', some colours and the choice of a typeface.

The legacy of this somewhat 'distilled' approach is the numerous tomes on offer on the design of symbols and logotypes, neatly categorised into easy-reference chapters, offering a useful starting point for the next corner-bound solution. Not that there's anything wrong with the pure task of designing a logo. To many designers it's the ultimate distillation of graphic design – something that can survive the perils of pixellation, yet still work huge on the side of a building.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.