How to craft the identity of a heritage brand

NB's new identity for Aspall

NB's new identity for Aspall

NB Studio was briefed to capture the unique eccentricities of a 300-year-old family business to refresh the Aspall identity across the packaging range – on and off trade – together with the website, point of sale and livery. Senior designer Kirsty Whittaker walks through the project…

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.