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Junk takes centre stage in film festival branding

short wavves branding

Junk looks wonderful when used in this brilliant branding

When it comes to the rules of successful branding (opens in new tab), you wouldn't neccessarily turn to your garbage can to find inspiration. However, you can find inspiration in the oddest of places and this branding for a short film festival makes the most of what most of us would consider junk.

Art directed and designed by Uniforma, with photo and video production from Tomasz Biskup, the branding is a gorgeous blend of pastel colours and fun, imaginative executions using objects as playfully as possible.

We're absolutely in love with the typography used throughout the project that works extremely well across posters, flyers, business cards and even tote bags. As one of the biggest short film festivals in the world, Shortwaves (opens in new tab) is definitely looking the part.

short wavves branding

short wavves branding

short wavves branding

short wavves branding

short wavves branding

short wavves branding

short wavves branding

See more images of the branding on the Behance page (opens in new tab).

What do you make of this branding project? Let us know in the comments box below!

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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.