The spirit of Nathan Barley (opens in new tab) lives on in a well futile new video from a London-based marketing and technology agency.
To celebrate winning the accolade of Marketing Magazine (opens in new tab)'s Digital Agency of the Year, LBi (opens in new tab) has produced a tongue-in-cheek short film in which a trio of east London hipsters compare the relative merits of a customised mountain bike... and a unicorn.
The unicorn, LBi (opens in new tab) says, "symbolises the never-ending quest for digital mastery." The mountain bike, on the other hand, has a "little bell" that is "going off – ping, ping, you know what I mean, ping?!"
LBi saw off competition from AKQA, Jam, Glue Isobar and R/GA London to take the prize, after working with clients such as Dyson, Honda, The Guardian and Microsoft Internet Explorer in 2012.
LBI's celebratory video – Cool Unicorn, Bruv – can be found below. It's well Jackson ...