New channel stings from ident guru MTV

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The latest idents for MTV Idol are a bold mix of colour, character design, and 3D motion graphics. Watch them in action now...

When you think 'channel idents', the first image you conjure up is probably a quirky, innovative MTV sting from the 1980s - the music channel virtually invented what we now think of as a channel identifier. So when we hear that MTV has released some fresh idents into the wild, we're always a little bit excited.

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