When top brands (opens in new tab) release limited edition products, it gives them a chance to do something really original and inspiring with the packaging design (opens in new tab). And here's a great example...
After the huge success of its American Summer limited edition bottles (opens in new tab), sparkling wine brand Chandon (opens in new tab) approached London-based agency Butterfly Canon (opens in new tab) to create a new series of limited edition branding. The sleek design retains the elegance and playfulness of the original concept whilst replacing the 'Americana' approach with a more globally recognised nautical theme. This way, European and other non-American customers will further relate to the brand.
"Last year’s design was so popular, we ran out of stock in a matter of weeks and the feedback from consumers was overwhelming," explains Chandon's brand director Morgan Robbat. "ButterflyCannon have again done a great job and we’re confident that this year’s design will have an even wider success.” The bottles will be available in both 750ml and 187ml formats throughout summer.
See more inspirational branding on the Butterfly Canon (opens in new tab) website.
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What do you think of this limited-edition branding? Let us know in the comments box below!
