Review: Creating a Brand Identity - A Guide for Designers

Is Laurence King's latest practical handbook for creative graduates any good? We find out.

Our Verdict

Creating a Brand Identity: A Guide for Designers is a jargon-free, clear introduction to the world of branding for graphic design students, and a useful resource for any studio bookshelf.

For

  • Valuable resource
  • Relevant case studies
  • Useful exercises
  • Clean layout
  • Jargon-free

Against

  • Some small images

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

Branding book review

Creating a Brand Identity: A Guide for Designers walks through the creative process involved in designing a successful brand identity

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Verdict
8

out of 10

Creating a Brand Identity: A Guide for Designers

Creating a Brand Identity: A Guide for Designers is a jargon-free, clear introduction to the world of branding for graphic design students, and a useful resource for any studio bookshelf.

Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.